Industry Beat
After a successful partnership in the first three rounds of the IZOD IndyCar Series season, including primary sponsorship for Mike Conway 's entry in Long Beach, Rahal Letterman Lanigan Racing (RLL) and blu eCigs are expanding their involvement together. blu eCigs will become primary sponsor of the No.
e-Swisher has reached an agreement to extend their partnership with The Motorsports Group (TMG) to be primary sponsor of the No. 40 Chevrolet Camaro driven by Reed Sorenson in the NASCAR Nationwide Series, beginning with the Memorial Day weekend event at Charlotte Motor Speedway on May 25.
Hunid Racks Tobacco LLC has hired John Giese as vice president of sales. In this role, the industry veteran is expected to champion sales through distribution and key accounts nationwide. Giese has worked for some of the industry’s top cigar companies including John Middleton Inc. where he was national sales director.
Mondelez International Inc. has announced the nomination of Ratan N. Tata to its board of directors. Tata is chairman of the Tata Trusts, which are among the largest private sector philanthropic trusts in India.
F.A.B. Inc. (Frosty Acres Brands) has named James "Woody" Cheatham as executive vice president, sales and marketing.
In this role, Cheatham will be responsible for sales and marketing operations of the company as well as the continued development of the F.A.B. membership and family of brands.
Just Born Inc. and The Promotion in Motion Cos. Inc. contributed to the National Park Foundation, the official charity of America’s national parks, to help support the 2013 White House Easter Egg Roll.
The 2013 Easter Egg Roll focused on promoting health and wellness with the theme, "Be Healthy, Be Active, Be You!" The event featured live music, sports courts, cooking stations, storytelling and Easter egg rolling.
GMCW has announced the certification of its Crathco division’s Quality Management System to the ISO 9001:2008 standard.
In order to meet ISO 9001:2008 standards, Crathco underwent a stringent evaluation process that included quality management system development, documentation review, gap analysis, internal audits, pre-assessment and clearance of non-conformances.
Just Born Inc. recently announced that, as part of its promotion on the reuniting of Mike and Ike, its candy duo, The Return of Mike and Ike Movie Trailer will air on national television beginning in June.
The return of Mike and Ike also brings the new flavor "Strawberry Reunion" to shelves this spring. In addition, new packaging and displays will be available and a website launch, mikeandike.com, has been announced.
The National Convenience Stores Distributors Association (NACDA) announces that Core-Mark has joined NACDA’s board of directors. Core-Mark’s representative will be Chuck Arcand.
Arcand has been with Core-Mark since November 2009, when he joined the company as foodservice manager for the Calgary Division. He has more recently served as general sales manager.
FORTE has hired Drew Forte as senior director, strategic account sales. He will lead the company’s overall sales efforts as they relate to FORTE’s software offerings and is charged with developing strong partnerships with clients and meeting revenue goals.
